Families make the right choice with the Golden Sands holiday brochure.

by Alan on  January 15, 2016 |
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The Golden Sands Holiday Park brochure is an integral part of their marketing strategy. It is an inspiring showcase of the breadth of its offering, which families and potential holidaymakers can refer to all year round. Golden Sands uses the brochure to drive holiday families to the park.

The Design Factory worked closely with the marketing team to deliver a brochure, which enables families to make the right decision for their holiday. The brochure is designed to include all the information families need to help plan and make the most of their next holiday and printed with glorious sunshine in mind.

The size is 210 x 260mm not your standard A4, printed on offset cartridge, mixed cover and text, which gives the brochure a luxurious feel and all kept within specified mailing capabilities. We printed stochastically enhancing the depth of colour throughout the brochure. These attributes allow the brochure to standout from the rest showing off the park’s warmth and homely hospitality.

Holidaymakers retain the brochure and it typically generates excellent recall, with a high proportion of holidaymakers driven to the park as a direct result of the brochure and the campaign, which is born out with an increase of production from 10000 copies to 15000 copies. With the management of the project, the review of the size and materials and making sure the mailing worked, the client has saved 20% off last years bill.

If you have a printing project no matter how complex or simple you would like to discuss please do not hesitate to get in touch with me at alan@thedesignfactoryltd.com or call 0115 838 9979. There no pushy sales and no commitment from you, until you are ready to move forward and trust us to deliver.

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